Target Market Analysis of Starbucks - 2711 Words

Introduction Starbucks Company was established in 1971 with their first store in Western Avenue from that same year to 1976. They started as retailers of ground coffee tea and spices with a single in Seattle’s historic Pike Place Market. Starbucks is named after the first mate in Herman Melville’s Moby Dick and their logo is inspired by the sea-featuring a twin-tailed siren from Greek mythology. Starbucks had always wanted to inspire the human spirit. They believe in serving the best coffee by growing the coffee under quality standards. Starbucks believes rendering good services to customers is very significant to the success of the company. From just a narrow storefront, Starbucks now has more than 20,000 stores in over 60 countries and†¦show more content†¦Also, starbucks has started a customer loyalty program that gives their loyal customers rewards after a certain time. Human Resource Management: Starbucks is known for their well trained and knowledge employees. Their employees are treated very well and also receive numerous benefits from the company such as retirement plans and healthy culture. Weaknesses Expensive: Even though starbucks service is impeccable and they have the finest coffee beans. It is very obvious that their products are pricy. This may be a weakness for the company because customers may choose a cheaper alternative. Bad Corporation Image: Almost every company gets scrutinized about one thing or the other. Starbucks have to maintain high social responsibility to maintain their expected brand image. Culture Clash: This comes into consideration when thinking about different cultures and different tastes. To some people starbucks products must taste good to them but according to other people based on their culture or tastes they would prefer to go somewhere else rather than starbucks. Overdependence in the United States: Most of starbucks revenue is derived from the United States, which means that if consumer tastes and lifestyle in the United States changed then starbucks financial records would be greatly affected. Opportunities Expansion into Emerging Markets: Over the years, starbucksShow MoreRelatedMarketing Analysis : Starbucks s Marketing1152 Words   |  5 PagesSituational Analysis Starbucks is diversifying into other related industries including bottled water, and even the music retailing industry. When a customer enters a Starbucks, they get a wide choice of many different types of products. They provide bagels, souvenirs, pastries, yogurt, wraps, fruit, Frappuccino, Espressos, Tazo teas, and many other items. Starbucks uses contemporary design of all promotional, web-related, and other material to keep it appealing to young generations. This contemporaryRead MoreInternational Marketing Pl Marketing Strategy, And The Factors That Influence It Goes Globally1339 Words   |  6 Pageswith a growing potential market of premium tea stores that emerging in the US market. The company aimed to be the best in the chain of premium tea that was not implement conventional marketing but they are practice into both online and in store. The case will emphasize the marketing strategies and the options of growing globally, that aimed to different global market and make different success of the different market with diversified productions. Partnered with Starbucks help with Teavana offerRead MoreStarbucks Strategy: Blonde is Beautiful956 Words   |  4 PagesHeather SNHU Starbucks is a strong, ethical company with stores in nearly every corner of the world. They have eighteen- thousand stores in approximately sixty countries (Starbucks Coffee Company, 2012). 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As a result, Starbucks has the barrier of tradition in their wayRead MoreTarget Market Segments1229 Words   |  5 PagesTarget market segments There are four different market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant andRead MoreThe Starbucks Corporations Marketing Strategy1293 Words   |  5 PagesStarbucks Marketing Strategy: The Starbuck Corporation is considered as the one of the leading firms across the globe in specialty coffee consumption. Since its inception and launch in a market in Seattle, Washington, the company has developed to extent with which it offers quality premium coffees with an excellent level of customer service and at reasonable prices worldwide. The growth and profitability of this company is attributed to its development and use of an effective marketing strategyRead MoreStarbucks s Objectives For Starbucks969 Words   |  4 PagesIntroduction:- Starbucks one of most well know coffee house which is based in Australia. There serving world’s best taste coffee based drinks all over the world. Starbucks is specialized in selling coffee. Starbucks world No.1 coffee cafà © they had a good reputation. The sales growth has been increased through their international business and it targeted international markets of Europe, Middle East, New Zealand, and Australia. Organisations vision and mission:- To accomplish its mission, Starbucks has principlesRead MoreEssay about Case Brief- Starbucks: Delivering Customer Service623 Words   |  3 PagesCase Brief- Starbucks: Delivering Customer Service Introduction Starbucks is a successful premium coffee retailer. Its target market sets as well-educated, white- color patrons between the ages of 25 and 44. There are three components of the brand, live coffee, service, and atmosphere. However, its brand image is losing while they focus on retail expansion. SWOT analysis [pic] Define the problem Starbucks loses its original image for target and customer satisfaction. Identify the alternatives